The Exeter Chiefs are set to undergo a significant transformation, but it will take time for the impact of any new investment to be felt on the field. Director of rugby Rob Baxter highlights the importance of a strategic approach to investment, emphasizing that immediate change is not guaranteed.
The club has recently approved a bid for Cannae Holdings' Black Knight Sports and Entertainment, the owners of AFC Bournemouth, to take control. This marks the third major investment in a Premier League side this season, following the purchases of Newcastle by Red Bull and Bath by Sir James Dyson. However, Baxter warns against expecting immediate results.
"Some people assume that investment means instant change," Baxter told BBC Sport. "But it takes time for significant investment to have an impact. When a club under-invests for years, it takes a couple of years to get back on track."
Baxter explains that the recruitment process and the development of a strong academy are crucial. He notes that knowing the budget for the next year is essential for strategic planning. With significant investment, the club can focus on improving in key areas over the next three to four years, but this requires a well-thought-out strategy.
"The future looks bright for the club," Baxter says. "But it's about investing in the right places and being patient. We can't rush the process."
This perspective highlights the importance of a long-term vision in sports investments. While the excitement of new ownership is understandable, the success of any investment depends on a thoughtful and strategic approach, rather than expecting immediate results.
